our new identity

Engro’s success as a company can be attributed to two things, our vision and values. Together, these compel us to be dynamic in our thinking and actions. Our vision demands that we reach out to a broader audience, communicating in the most relevant language and building an identity that resonates across generations. It is this vision that has led to rebranding our company’s image and identity, and the emergence of Engro Corporation Limited.

The change represents our innate urge to spread out, expand and aim high. In order to achieve our vision and milestones, we must remain relevant to whom we matter and those who matter to us.

The new logo presents a progressive and dynamic façade of the company. It is a ‘Modern’ and Forward Looking’ illustration of our vision, values and beliefs.